About Us

Allied Health Digital Marketing Agency

Our story

One Clear Mission: Helping Allied Health Practices Grow.

At PatientMarketing, we’re not just another digital agency – we’re digital growth partners who understand the unique challenges of growing an allied health practice in Australia.

Founded by Toby and Kirsten MacKelden, PatientMarketing was born from a deep personal connection to healthcare.

Our families have dedicated generations to caring for others, giving us unique insight into what it takes to build thriving practices that truly serve their communities.

Kirsten grew up surrounded by healthcare professionals – her grandfather served as a doctor, her mother supported individuals with disabilities at Bayley House, and her aunt worked with Yooralla for over 40 years.

Toby’s grandfather served as Chairman of the Skin and Cancer Foundation Australia (The Skin Hospital), instilling in him an early appreciation for how quality healthcare organisations operate and grow.

Now, as their daughter pursues Speech Pathology studies at university while building her NDIS support practice they witness firsthand the challenges and opportunities facing the next generation of allied health professionals.

These foundations have shaped their approach to helping practices build sustainable growth.

Experience That Matters

With over 20 years as successful small business owners ourselves, we’ve lived through the same challenges you face daily:

Managing cash flow while investing in growth
Finding and keeping the right team members
Balancing client service with business development
Navigating the ever-changing digital landscape

Our business acumen has been recognised at the highest levels, including being awarded Telstra Business Owner of the Year (Victoria) and as a finalist for EY Entrepreneur of the Year.

But awards aren’t what drive us. What matters is channelling this experience to help allied health practices reach more patients who need their services.

Why We Do This

We believe exceptional allied health professionals deserve to focus on what they do best – caring for patients. That’s why we handle the complexities of digital marketing, so you can concentrate on changing lives.

When you work with PatientMarketing, you’re not just hiring an agency. You’re partnering with a team that understands your world, shares your values, and is committed to your long-term success.

Ready to grow your practice? Let’s talk about how we can help you reach more patients who need your expertise.

SEO for Allied Health

Our targeted SEO strategies ensure your clinic ranks higher in Google searches for your most important services and local keywords.

Paid Advertising (Google & Meta Ads)

We create and manage high-converting ad campaigns designed to drive qualified patient leads to your clinic—fast.

Social Media Management

From content creation to engagement strategies, we help you build a strong online community that fosters loyalty and referrals.

Online Reputation Management

We proactively manage reviews and listings to build trust, improve your visibility, and safeguard your clinic’s reputation online.

Let's chat

(03) 8374 7609

Why us?

Why Allied Health Professionals Choose Us

We speak your language. Our in-depth knowledge of the healthcare sector allows us to craft compliant, patient-centric marketing campaigns that feel personal, professional, and authentic. Most importantly, we focus on outcomes that matter: more visibility, more engagement, and more patient bookings.

Our Vision

Our vision is to empower allied health professionals with digital marketing strategies that drive real-world results.

Our Mission

Our vision is to be the leading digital growth partner for allied health providers across Australia—championing innovation, trust, and measurable impact in everything we do.

Ready to grow?

Whether you're launching a new clinic or looking to scale an established practice, PatientMarketing is your growth partner in the allied health space.

Ready to get grow your practice?