Allied Health Marketing
Allied health practices face unique challenges when it comes to marketing.
Patients often don’t know the difference between your services and other providers, and if you’re not clearly visible online, they’ll simply choose whoever appears first on Google (or is recommended by ChatGPT!).
That’s why generic marketing solutions don’t work.
You need strategies tailored to how your patients search, decide, and book.
At PatientMarketing, we specialise in digital marketing built specifically for allied health.
We don’t just run ads or write blog posts — we build a fully integrated system that connects SEO, Google Ads, local listings, reputation management, and social media.
Each part supports the others, so you don’t just get more traffic — you get the right patients, more bookings, and measurable growth that compounds over time.
If you need expert help in improving your Google rankings and marketing your practice online, I strongly suggest speaking with the great team at PatientMarketing
- Rank Higher on Google
- Generate More Enquiries
- Book More Patients
Generic Marketing Doesn’t Work for Allied Health
Most allied health clinics know they need to market themselves, but too often, the responsibility falls to a receptionist or practice manager who’s already juggling a dozen other tasks.
Social posts get missed, Google Ads aren’t properly set up, and the website doesn’t show up when it matters most.
While well-intentioned, this ad-hoc approach simply isn’t enough to generate consistent new patient bookings.
Patients today are highly specific in how they search: “dry needling physio near me,” “podiatrist for heel pain Melbourne,” or “child speech therapist Brisbane.”
These are high-value, high-intent searches — and if your practice isn’t ranking or advertising for them, you’re invisible.
Generic agencies or in-house efforts often don’t understand the nuance of allied health or the compliance boundaries you need to stay within.
That’s where we come in.
At PatientMarketing, we specialise in marketing for allied health — and we do the heavy lifting for you.
Our integrated approach combines SEO, Google Ads, social media, local listings, and review strategies to help your clinic get found, trusted, and booked.
When each part of your digital presence works together, you attract better-fit patients and grow your practice more predictably.
A Marketing System Built for Allied Health Clinics
We help allied health clinics show up in the right places, where patients are actively searching.
From condition-specific keywords to location-based visibility, our SEO strategies are designed to rank your clinic high in Google results, without compromising on compliance.
Our Google Ads campaigns attract patients ready to book, while local listings optimisation boosts your visibility in map results and health directories.
We also help you build and manage your online reputation with AHPRA-compliant review strategies that enhance trust.
All of this is supported by branded social media content and clear reporting, so you know exactly what’s working.
It’s a fully integrated approach that doesn’t just increase traffic, but delivers real patient growth.
More Patients. Stronger Rankings. Steady Practice Growth.
Attract More Patients Who Are Actively Searching
Rank higher for the treatments and services you offer so the right patients find your clinic, not your competitors.
Build Trust and Visibility in Your Local Area
A strong online presence positions your practice as a trusted provider through better rankings, positive reviews, and consistent listings.
Grow Your Practice Sustainably and Compliantly
Work with an agency that understands healthcare regulations and builds long-term, AHPRA-compliant strategies that drive real results — not shortcuts.
Here's how it works...
Step 01
Book a 15-min call
We’ll collect initial data and commence your free digital audit across SEO, Ads, Social, Reputation and Listings.
Step 02
We expand your online presence
Your practice ranks higher on Google, attracts more local patients, and grows sustainably.
Step 03
More Patient Bookings
Your practice is fully booked with new patients while you enjoy predictable revenue growth.
Don't take our word for it...
Our enquiries have improved out of sight, and this is due to the work PatientMarketing is doing behind the scenes to consistently improve our digital footprint…”
Allied Health Marketing Services
Healthcare-Specific Keyword Research
We optimise your website and content to rank higher in local Google searches — helping patients find your clinic first when they search for services like “teeth whitening” or “emergency dentist near me.”
AHPRA-Compliant On-Page Optimisation
We optimise your website content, meta data, and service pages to rank well in search engines — while strictly adhering to AHPRA advertising guidelines.
Google Business Profile & Maps Optimisation
We ensure your practice appears in local “near me” searches and the map pack by fully optimising your Google Business listing and location-based signals.
Content Marketing Strategy
We create educational, search-optimised blog content that builds authority and drives organic traffic — covering relevant patient questions and medical services.
Reputation & Listings Management
We help you earn more 5-star Google reviews (without breaching AHPRA rules) and ensure your clinic is listed accurately across all major health directories.
Transparent SEO Reporting & Lead Tracking
You’ll receive clear monthly reports showing rankings, traffic, and real patient leads — so you always know what’s working and where to focus next.
Frequently Asked Questions
Can’t my practice manager or receptionist just do our marketing?
While many practice managers are capable multitaskers, effective digital marketing requires specialised tools, time, and strategic expertise. SEO, paid ads, and patient acquisition strategies are constantly evolving — leaving this to in-house staff often leads to inconsistent results and missed opportunities.
Is it really worth the cost?
Yes — if done properly, marketing isn’t a cost, it’s an investment in predictable patient growth. One new patient can often cover the cost of a month’s campaign. The right agency brings experience, efficiency, and ROI — helping you attract more of the patients you want while freeing up your internal team.
How do I know this agency understands allied health?
At PatientMarketing, allied health is all we do. From AHPRA-compliant copy to understanding how patients search for podiatrists, physios, or psychologists, we tailor every campaign to your industry, language, and patient journey.
Will I be locked into a long-term contract?
No — we offer flexible, no lock-in contracts because we believe our results should speak for themselves. You stay because it’s working, not because you’re locked in.
How long before I see results?
SEO takes 3–6 months for significant traction, while Google Ads and local visibility can drive patient enquiries much sooner. We build quick wins into every strategy while setting you up for sustainable long-term growth.
What exactly will you handle for us?
Everything. From strategy to execution — we manage your SEO, Google Ads, listings, reviews, and even social media. You get a dedicated account manager and clear reporting, so your team can focus on patient care while we focus on patient growth.